导游心理契约与薪酬管理的关系研究——以苏南城市为例  

Research on the Relationship between Tour Guides' Psychological Contract and Remuneration Management——A Case Study of Cities in Southern Jiangsu Province

作　　者：江增光[1] 

机构地区：[1]无锡商业职业技术学院,江苏无锡214153

出　　处：《四川旅游学院学报》2018年第2期67-71,共5页Journal of Sichuan Tourism University

基　　金：江苏省教育厅高校哲社基金项目"基于旅游空间权能的居民旅游影响感知及态度研究--江南古镇同里与惠山实证比较";项目编号:2014SJB339

摘　　要：导游薪酬管理一直是业界与学界关注的焦点。以苏南典型城市导游员为研究对象,在访谈与数据分析基础上,通过结构方程模型分析了导游心理契约与薪酬管理之间的影响机理。结果显示:导游心理契约对导游薪酬管理有显著的正向影响;内部一致性与薪酬沟通在薪酬管理中具有重要的中介作用。研究认为,各级旅游主管部门与旅行社要齐抓共管,要有效利用导游服务监管平台建立导游心理契约动态监控体系与薪酬监测体系,实时关注导游与旅行社间的心理契约匹配状态,以期不断提高导游薪酬管理绩效。Tour guides' remuneration management has long been the focus of both tourism industry and the academic circles. Taking tour guides in typical southern Jiangsu cities as its research subjects,this paper analyzes the influence mechanism between the tour-guide psychological contract and remuneration management by means of SEM based on interviews and data analysis. The results show that tour guides' psychological contract has significant positive influence on their remuneration management,and that the internal consistency and remuneration communication play an important intermediary role in remuneration management. The study suggests that authorities and travel agencies shall take joint effort and effectively utilize the current tour guide supervisory platform to establish dynamic monitoring systems for tour-guide psychological contract and remuneration management,focusing on live matching state of the psychological contract between tour guides and travel agencies,so as to constantly improve the performance of tour guide remuneration management.

关 键 词：心理契约 薪酬管理 绩效 旅行社(导游 

分 类 号：F590.1[经济管理—旅游管理]