互联网+时代构建旅游营销体系的基本策略  

Basic Strategy of Constructing Tourism Marketing System in the Internet+Era

作　　者：周效东[1] 白弋枫 

机构地区：[1]云南旅游职业学院,云南昆明650221

出　　处：《四川旅游学院学报》2018年第2期85-88,共4页Journal of Sichuan Tourism University

摘　　要：互联网+时代,旅游营销呈现出一些新的特点和趋势,传统营销模式已不能满足日益多元的个性化旅游需求,重构旅游营销体系成为旅游市场拓展的必然趋势,依托互联网技术进步的互联网+旅游营销模式成为旅游营销的主要模式。Tourism marketing is showing new features and trends in the Internet Plus Era. As traditional marketing modes can no longer meet the increasingly diversified and personalized tourism demand,it is an inexorable trend to reconstruct tourism marketing system to expand tourism market. Therefore,tourism marketing mode in the Internet Plus Era based on the development of internet technology becomes the main mode. Construction of tourism marketing system in the Internet Plus Era is facing both opportunities and challenges,and the traditional tourism marketing mode and tourism marketing mode in the Internet Plus Era show a trend of uneven development. It is a realistic problem for the sustainable development of tourism industry to construct the tourism marketing system in the Internet Plus Era.

关 键 词：旅游经济 互联网+ 旅游营销 营销体系 

分 类 号：F590.8[经济管理—旅游管理]