“互联网+”时代的电商服务模式创新  

Innovation of Ecommerce Service Model in Internet Plus Era

作　　者：江林[1] 张勇强 卢健飞[1] 樊亚凤 

机构地区：[1]中国人民大学商学院,北京100872

出　　处：《未来与发展》2018年第2期6-10,共5页Future and Development

基　　金：中国人民大学专业学位研究生教学案例支持计划资助项目

摘　　要：作为中国电子商务一体化服务的领导企业,最初的瑞金麟只不过是众多电子商务代运营企业之一。随着竞争激烈程度增加,电商代运营行业逐渐走向衰落。瑞金麟联合创始人安士辉借着国家大力支持"互联网+"的东风,积极推动企业变革,优化升级电商服务模式。短短3年时间,瑞金麟成功蜕变为中国最具实力的电子商务一体化服务商之一。本研究以瑞金麟电子商务有限公司为对象,通过探索公司服务模式创新,为电子商务服务企业提供了有益借鉴,具有重要的研究价值和实践意义。As the leading enterprise of China＇s ecommerce integrated service, Ruijinlin is only one of operating proxies for e-business enterprises in its early stage. As the competition increased, the business industry was gradually declining. With the government＇s ＂Internet Plus＂-policy, Andy An, co-founder of Ruijinlin, actively promoted the reform of enterprises, optimized and upgraded the electricity supplier service model. In a short period of three years, Ruijinlin has successfully transformed into one of the most powerful e-commerce integrated service providers in China. This study taking Ruijin Lin as an example, tried to explore the innovation of ecommerce service model and provide useful advices for e-commerce service enterprises.

关 键 词：瑞金麟集团 互联网+ 代运营 电商一体化服务 服务模式创新 

分 类 号：C939[经济管理—管理学]