基于老龄化视域下咸阳旅游景区饮品包装设计  

Packaging Design of Xianyang Tourist Area Based on the Aging Perspective

作　　者：王锐明[1] 

机构地区：[1]咸阳师范学院,咸阳712000

出　　处：《包装工程》2018年第4期89-95,共7页Packaging Engineering

基　　金：2017年陕西省教育厅科学研究计划项目(17JK0812)

摘　　要：目的基于老龄化视域下针对咸阳旅游景区老年饮品包装设计进行探究,希望能够设计出适合老年人消费需求的人性化饮品包装。方法梳理老年人的消费需求、消费行为、消费心理以及消费习惯,从而进行具体分析,对分析结果提出设计策略。结论目前老龄化愈来愈明显,老年游客愈来愈多,促使旅游景区要抓住机遇以研发针对性饮品为契机,推动旅游业的蓬勃发展。It aims to explore the design of beverage packaging for the elderly in Xianyang sightseeing area based on the aging sight, hoping to design humanized beverage packaging suitable for the consumption needs of the elderly. The consumption demand, consumption behavior, consumption psychology and consumption habits of the elderly are analyzed, and the design strategy of the results is put forward. As the aging is becoming more and more obvious, there are more and more elderly tourists, which promote tourism opportunities to seize the opportunity to develop targeted drinks as an opportunity to promote the vigorous development of tourism.

关 键 词：老龄化 咸阳旅游 饮品包装 

分 类 号：TB482[一般工业技术—包装工程]