美国电视剧对中国受众吸引力影响因素研究  

An Empirical Study on the Attractiveness of U.S TV Series

作　　者：田浩 Tian Hao

机构地区：[1]清华大学新闻与传播学院

出　　处：《新闻春秋》2018年第1期64-69,共6页Journalism Evolution

摘　　要：美剧吸引力指的是美国电视剧吸引观众的能力。借鉴消费经济学中的产品吸引力相关研究,本文提出美剧吸引力研究模型。经过问卷调查与数据分析,本文认为,观众的外心理场与内心理场对美剧吸引力的产生具有明显的影响。The attractiveness of a U. S TV series is the ability that the TV series can attract audiences. U- sing the attractiveness study in economics of consumption as a reference, this article proposed a model researc- hing the attractiveness of a U. S TV series. After conducting questionnaire survey and the subsequent data anal- ysis, this article concluded that the strength of the external and internal psychological field of the audiences has a significant impact on the attractiveness of a U. S TV series.

关 键 词：美剧 吸引力 外心理场 内心理场 

分 类 号：G210[文化科学—新闻学]