民国时期中国共产党新闻宣传的五次转折及其动因分析  

The Five transitions of the Communist Propaganda in the Republican Period

作　　者：倪延年[1] 

机构地区：[1]南京师范大学新闻与传播学院,江苏南京210097

出　　处：《新闻大学》2017年第6期36-43,共8页Journalism Research

基　　金：国家社科基金重大项目"中华民国新闻史"(13&ZD154);国家社科基金重点项目"中华民国新闻史研究"(13AXW003)的系列成果之一

摘　　要：本文首先以国共两党关系变化为视角考察了从中国共产党诞生到民国南京政府终结近三十年间"民国时期"社会环境特点,在此基础上研究了该时期共产党新闻宣传的五次明显转折。研究发现:共产党在民国时期新闻宣传转变的主要动因是国共两党关系不断变化;共产党人根据国共关系和国内外形势变化适时进行新闻宣传策略调整,是共产党人在新闻宣传中坚持"不忘初心"和"与时俱进"辩证统一的结论。This paper analyzes the social environment characteristics in the Republican period,nearly three decades from the founding of the Communist Party of China to the ending of Nanjing National Government.After studying five obvious turning points of the communist propaganda in this period,the author concludes that the main reason that makes propaganda policy changes is the constantly changing relationship between CPC(Communist Party of China)and KMT(Kuo Min Tang).The communist timely adjusted propaganda policy in accordance with the relationship between CPC and KMT and the situation of domestic and overseas,which has illustrated that the communist’s insist:"hold the original will"and"keeping pace with the times"in the propaganda.

关 键 词：共产党新闻活动 政党与新闻业 民国时期新闻史 

分 类 号：G210[文化科学—新闻学]