基于TPB的游客环境责任行为驱动因素研究——以北京八家郊野公园为例  

Study on the driving factors of tourists' environmentally responsible behavior based on the theory of planned behavior——A case study of Beijing Bajia country park

作　　者：张琼锐 王忠君[1] 

机构地区：[1]北京林业大学园林学院,北京100083

出　　处：《干旱区资源与环境》2018年第3期203-208,共6页Journal of Arid Land Resources and Environment

基　　金：中央高校基本科研业务费资金项目(TD2011-33);北京市自然基金(8172034)资助

摘　　要：引导和规范郊野公园游客的环境行为,对改善和保护城市环境至关重要。本研究基于计划行为理论,建立了游客环境责任行为理论模型。针对北京八家郊野公园的456位游客样本进行分析,运用结构方程模型对理论模型进行检验。研究结果显示:1)主观规范积极影响环境态度与环境行为意向,并间接影响环境责任行为。2)知觉行为控制积极影响环境态度与环境行为意向,并间接影响环境责任行为。3)环境态度与环境行为意向作为关键的中介变量直接或间接影响环境责任行为。因此,在传统的环境教育之外,郊野公园还应通过加强游客的环保便利性与社会群体的规范性等途径激发游客的环保行为,推动郊野公园的可持续发展。Country Parks are the important parts of the city. How to guide and standardize the tourists＇ environmental behavior is the key to improve the protection of the environment. Based on the theory of planned behavior,this study established a theoretical model of the environmental behavior of tourists. Based on the analysis of the sample of 456 tourists in Beijing Bajia country parks,the structural equation model was used to test the theoretical model. The study shows： Firstly,subjective norms have positive influence on environmental attitude and environmental behavior intention,and indirectly affect environmentally responsible behavior. Secondly,perceived behavioral control positively influences environmental attitude and environmental behavior intention,and indirectly influences environmentally responsible behavior. Thirdly,environmental attitude and environmental behavior intention as the key mediating variables directly or indirectly affect environmentally responsible behavior.Therefore,besides the traditional environmental education,country parks should also stimulate the environmental behavior of tourists by providing a more convenient way and strengthening the standardization of social groups and so on,then promote the sustainable development of country parks.

关 键 词：环境责任行为 游客 结构方程模型 八家郊野公园 TPB理论 

分 类 号：F590[经济管理—旅游管理]