顾客感知价值对新能源汽车租赁态度的影响研究  

Research on the Impact of Customer Perceived Value on Rental Attitude of New Energy Vehicles

作　　者：赵敏[1,2] 范进[1] 

机构地区：[1]中国科学技术大学,安徽合肥230026 [2]安徽广播电视大学,安徽合肥230022

出　　处：《皖西学院学报》2018年第1期73-79,90,共8页Journal of West Anhui University

基　　金：安徽高校人文社会科学研究重点项目(SK2017A1015)

摘　　要：引入服务价值、便利价值和认知价值,构建拓展的顾客感知价值模型,探究顾客感知价值对新能源汽车租赁态度的影响。通过网络问卷获取调查数据,采用Smart PLS 2.0软件进行统计分析,并对提出的研究模型和假设进行验证。实证结果表明:服务价值、便利价值和价格价值是影响消费者对新能源汽车租赁态度的关键因素,质量价值、情感价值和社会价值对消费者的新能源汽车租赁态度有正向影响。最后基于实证结论提出引导消费者租用新能源汽车的措施建议。By adding the service value,the convenience value and the cognitive value,an extended version of the theory of customer perceived value model is constructed,and used to explore the impact of customer perceived value on the rental attitude of new energy car.Survey data are obtained through a web-based questionnaire,and were analyzed by smart PLS software to verify the research model and hypothesis.The empirical results show that:the service value,the convenience value and the price value are the key factors that affect the rental attitude of new energy vehicles.The quality value,the emotional value and the social value have a positive effect on the rental attitude of new energy vehicles.Based on the results of empirical research,some suggestions are put forward for the government and enterprises.

关 键 词：顾客感知价值理论 新能源汽车 租赁态度 

分 类 号：F721.9[经济管理—产业经济]