大学生旅游行为特征及影响因素分析——以宝鸡文理学院为例  

Studyon the characteristics and impact factors of the tourism behavior of college students——The case of Baoji Universityof Arts and Sciences

作　　者：毛佳敏 周旗[1,2] 周毓栋[1,2] 王友丽 

机构地区：[1]宝鸡文理学院灾害监测与机理模拟陕西省重点实验室,陕西宝鸡721013 [2]宝鸡文理学院地理与环境学院,陕西宝鸡721013

出　　处：《宝鸡文理学院学报（自然科学版）》2018年第1期77-81,共5页Journal of Baoji University of Arts and Sciences(Natural Science Edition)

基　　金：国家自然科学基金项目(71361023);陕西省科技厅科技统筹计划项目(2016KTCL03-17)

摘　　要：目的研究大学生在旅游市场中的旅游行为特征及影响因素,为大学生旅游市场的开发提供依据。方法采用问卷调查方式以高校学生为研究对象,通过SPSS 21和Excel的均值分析(主要包括独立样本T检验和单因素方差分析)以及描述性分析来分析大学生的旅游行为特征及影响因素。结果和结论 1)大学生对旅游持肯定的态度;出游动机以求知为主、交际次之。2)大学生的旅游经费主要来自父母;在旅游资源偏好上以自然风光和美食为主;出行方式多为结伴。3)性别在出游频率上存在统计上的显著差异;在出游距离、出游时间及花费金额上不存在统计上的显著差异。4)年级在出游距离、出游频率、花费金额上存在统计上的显著差异,大一与大三之间、大一与大四之间在出游距离和出游频率上存在显著差异,大二与大三之间在出游频率和花费金额上存在显著差异;在出游时间上不存在统计上的显著差异。Purposes-To study the characteristics and influencing factors of tourism behavior of college .students in tourism market, and to provide basis for the development of the college students tourism market. Methods-The questionnaire survey was used to analyze the characteristics and influ- encing factors of students＂ tourism behaviors through the mean analysis of SPSS 21 and Excel （mainly including independent sample T test and single factor analysis of variance） and descriptive analysis. Results and Conelusi0ns-1） College students had a positive attitude towards tourism and their travel motives mainly to seek knowledge, followed by communication. 2） Their tourism funding mainly came from their parents~ their preferences of tourism resources are natural scenery and food, and most students chose to travel in company with others. 3） As for gender, there were statistically significant differences in travel frequency while no statistically significant differences in travel distance, travel time and travel expense. 4） As far as the students in different grades concerned, there were statisti- cally significant differences in travel distance, travel frequency and travel expense. There were significant differences in travel distance and travel frequency between the freshman and the junior and between the freshman and the senior. There were significant differences in travel frequency and travel expense between the sophomore and the junior there were no statistically significant differences in travel time among all the students.

关 键 词：大学生 旅游行为 描述性分析 均值分析 

分 类 号：F590.8[经济管理—旅游管理]