农户农业环境保护为何高意愿低行为?——公平性感知视角新解  

Why Farmers' Higher Willingness of Agricultural Environmental Protection Results in Lower Behavior?——New Insights from Fairness Perception

作　　者：李昊[1] 李世平[1] 南灵[1] 

机构地区：[1]西北农林科技大学经济管理学院,陕西杨凌712100

出　　处：《华中农业大学学报（社会科学版）》2018年第2期18-27,共10页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家社会科学基金项目"基于社会规范和个人规范双重视角的农户亲环境行为的作用路径及提升机制研究"(17BJY067)

摘　　要：以山东、陕西和山西三省1 052份菜农微观调查数据为基础,基于农户公平性感知视角探索性地构建了农户农业环境保护意愿向行为转化的理论分析框架,并采用通径分析和贝叶斯非线性结构方程模型等进行验证。结果表明:农户农业环境保护意愿向行为转化存在条件,当农户公平性感知较高时,意愿能显著转化为行为;反之,意愿对行为没有显著影响。农户公平性感知对行为的影响同时存在直接和间接效应,较低的公平性感知导致农户农业环境保护意愿高于行为。公平性感知对农户农业环境保护意愿向行为的转化存在显著的负向干扰作用。据此提出,在农户农业环境行为的分析中,应明确区分农户的意愿与其现实行为;在农业环境政策的制定中应强调农户公平性感知,鼓励农户参与农业环境政策的制定;农业环境政策的执行应进一步公开透明。Based on the micro survey data from 1052 vegetable growers in Shandong,Shanxi and Shaanxi provinces,this paper conducts a theoretical framework on transformation from farmers' willingness of agricultural environmental protection to behavior based on farmers' fairness perception and adopts path analysis and Bayesian nonlinear structure equation model.The result shows that the willingness of agricultural environmental protection is easy to transform into behavior when the farmers' fairness perception is high.On the contrary,the intention has no significant effect on behavior.Furthermore,there are both direct and indirect effects of farmers' fairness perception on behavior.Farmers' lower fairness perception leads to high willingness of agricultural environmental protection but low behavior.Farmers' fairness perception has a significant negative effect on the transformation from willingness to behavior.Consequently,farmers' willingness and behavior should be differentiated in the analysis of farmers' agricultural environmental behavior.Farmers' fairness perception should be considered and farmers' participation should be encouraged when policymakers are formulating the agricultural environmental policy.The implementation of agricultural environmental policy should be open and transparent.

关 键 词：农户农业环境保护 意愿 行为 公平性感知 贝叶斯非线性结构方程模型 

分 类 号：F301[经济管理—产业经济]