新媒体视域下非物质文化遗产传播探究——基于武陵地区的考察  

Diffusion of Intangible Cultures Heritage in the Context of New Mass Media ——An Examination Based on Wuling Areas

作　　者：张亦嘉 

机构地区：[1]湖北民族学院民族学与社会学学院,湖北恩施445000

出　　处：《铜仁学院学报》2018年第2期51-54,共4页Journal of Tongren University

基　　金：教育部人文社科规划项目"武陵地区非物质文化遗产传承人发展困境及对策研究"(12YJAZH182)

摘　　要：在新媒体的影响下,武陵地区的非物质文化遗产走上传媒化的道路。新媒体虽然凭借传播形式多、传播速度快、传播范围广等优点在一定程度促进了武陵地区非物质文化遗产传播与交流,但亦导致其出现异化与同质化的现象。新媒体视野下,为了促进非物质文化遗产的发展,必须创新传播的形式和内容,整合非物质文化遗产的资源。The intangible cultures heritage of Wuling Areas step in the road of mass media by the impact of new media.New media promotes the diffusion and communication of the intangible cultures heritage of Wuling Areas to a certain extent by its various diffusion ways,its fast diffusion speed and its wide diffusion range,but they also lead to a phenomenon of alienation and homogenization.In the context of new media, it is necessary to innovate the forms and contents of diffusion and integrate resources of intangible cultures heritage in order to accelerate the development of intangible cultures heritage.

关 键 词：武陵地区 非物质文化遗产 新媒体 传播 

分 类 号：G127[文化科学]