市场营销专业课程联动研究性服务学习初探——基于亲子游学项目营销实践  

Curriculum Interaction of Research-oriented Service Learning in Marketing: Based on the Practice of Parenting Tour Project

作　　者：潘成云[1] 朱蕾蕾 葛兆颖 范庆基 

机构地区：[1]扬州大学商学院,江苏扬州225127

出　　处：《科教文汇》2018年第8期75-76,共2页Journal of Science and Education

摘　　要：课程联动研究性服务学习作为一种全新的研究性教育理念和模式,对提高学生的综合素质、培养学生的创业创新意识和能力效果显著。所以,依托亲子游学项目营销服务学习实践,总结了市场营销专业课程联动研究性服务学习基本流程和绩效,提出了这一教学模式进一步完善对策。这为高校课堂开展课程联动型研究性服务学习提供了参考。Curriculum interaction of service learning isa new ideaand model of research-oriented teaching. It plays an importantrole in improving students＇ overall qualities and training students＇innovative consciousness and ability. Therefore, based on thepractice of parenting tour project in marketing service learning,the study summarized the basic process and performance of cur-riculum interaction of research-oriented service learning in mar-keting and proposed the responses towards the new teachingmodel. The study provided the evidence for curriculum interac-tion of service learning in marketing.

关 键 词：课程联动 研究性服务学习 项目营销 

分 类 号：G642[文化科学—高等教育学]