微信公众平台新闻传播正负效应探析  

Research on the Positive and Negative Effects of the News Spread via We Chat Public Platform

作　　者：陈静[1] 

机构地区：[1]福建师范大学福清分校文法学院,福建福清350300

出　　处：《白城师范学院学报》2018年第1期64-67,共4页Journal of Baicheng Normal University

摘　　要：随着信息网络技术的不断发展,人们进入了新媒体时代。微信以其庞大的用户基础和强大的互动功能,引起了很多传统媒体的关注。为了迎合时代的发展,以及希望藉由微信具有的强大互动性和很高的用户到达率,能为传统的新闻品牌注入新鲜的血液,许多传统媒体都纷纷注册成为微信公众平台的新用户。本文将从传播学的视角,对微信公众平台新闻传播正负效应作进一步的分析。With the increasingly development of network information technology,people get into a new media era. WeChat has attracted a lot more attention of traditional medium by its great basis of users and powerful interaction. In order to face the times' development,forceful mutuality and higher utility,as well as add the new blood to the traditional news brand,more and more traditional medium have registered the WeChat public platform. This paper analyzes the positive and negative effect of the news spread via WeChat public platform under the background of communication.

关 键 词：微信公众平台 新闻学 传播效应 正负效应 

分 类 号：G206[文化科学—传播学]