微信公众号的评价指标体系研究  

Research on the Evaluation Index System of WeChat Public Numbers

作　　者：黄炜 黄建桥 胡悦 李岳峰 

机构地区：[1]湖北工业大学经济与管理学院,湖北武汉430064

出　　处：《现代情报》2018年第3期99-104,149,共7页Journal of Modern Information

基　　金：国家自然科学基金项目"微博环境下实时主动感知网络舆情事件的多核方法研究"(项目编号:71303075);"大数据环境下基于特征本体学习的无监督文本分类方法研究"(项目编号:71571064)

摘　　要：[目的 /意义]总结现有的微信公众号现状,研究微信公众号的模式特征,提出微信公众号未来发展的合理建议。[方法 /过程]运用文献分析法,分别从系统质量、信息质量、服务质量3个方面构建指标体系,科学评价微信公众号的发展模式。[结果/结论]信息质量是微信公众号发展过程中的核心,一个好的微信公众号其信息质量必定是得到保障的,未来微信公众号的发展可以在保障信息质量的前提下,结合系统以及服务进一步发展。[Purpose/Significance] To summarize current situation of WeChat public numbers,the paper studied the characteristics of WeChat public numbers pattern,and gave some reasonable suggestions for the future development of WeChat public numbers.[Method/Process] By the method of literature analysis,this paper constructed an index system from three aspects：system quality,information quality and service quality to scientifically evaluate the development pattern of WeChat public numbers.[Result/Conclusion] Information quality was the core of WeChat public numbers in the process of development,and a good WeChat public number＇ s information quality must be guaranteed.The future development of WeChat public numbers could make a further development of systems and services under the premise of good information quality.

关 键 词：微信公众号 指标体系 模糊综合评价法 

分 类 号：G206[文化科学—传播学]