信息生态视角下微信用户新闻共享动机研究  

Research on News Sharing Motivation of WeChat Users from the Perspective of Information Ecology

作　　者：马丽 马小琪[1] 

机构地区：[1]黑龙江大学,黑龙江哈尔滨150080

出　　处：《图书情报导刊》2018年第2期66-73,共8页Journal of Library and Information Science

基　　金：黑龙江省哲学社会科学研究规划项目"面向未来情景的我国图书馆战略规划研究"(批准号:14B051);黑龙江省教育厅人文社会科学项目"面向不确定性未来的图书馆情景规划研究"(批准号:12542204)

摘　　要：基于信息生态视角,以动机理论、使用与满足理论为基础,构建了微信用户新闻共享行为的动机模型,并通过实证研究方法对模型的适用性进行了检验。研究发现,信息获取、个体基本需求、媒体便捷性、社会舆论环境对微信用户新闻共享意愿产生正向影响,微信用户的新闻共享意愿对共享行为也产生正向影响。From the perspective of information ecology, based on motivation theory, usage and gratification theory, this paper constructs a motivation model of WeChat users＇ news sharing behavior, and tests the applicability of the model through empirical research. The study found that information acquisition, individual basic needs, media convenience and public opinion environment had a positive impact on WeChat users＇ news sharing intention. WeChat users＇ news sharing intention also had a positive impact on sharing behavior.

关 键 词：微信 新闻共享 信息生态 动机 

分 类 号：G203[文化科学—传播学]