基于地方意象的传统村落旅游形象设计研究  

A STUDY OF THE TOURISM IMAGE DESIGN FOR TRADITIONAL VILLAGES BASED ON LOCAL IMAGES

作　　者：胡海燕[1] 逯海勇[1] 

机构地区：[1]山东农业大学水利土木工程学院

出　　处：《设计》2018年第5期56-57,共2页Design

基　　金：山东省高等学校人文社科计划一般项目"传统村落旅游形象识别系统构建研究--以鲁中山区为例"的阶段性研究成果;(项目编号:J17RB197);教育部人文社会科学研究规划基金项目"鲁中山区传统民居保护与再利用对策研究";(项目编号:15YJAZH049)

摘　　要：传统村落是在特定历史中形成并保存至今的乡村聚落,伴随我国大范围传统村落旅游资源的开发,富有地域特色的村落形象遭到毁灭性破坏。本文尝试从形象设计角度切入,构建基于地方意象的传统村落旅游形象设计,以期为增强传统村落旅游竞争力提供有益的参考。Traditional villages are villages that were established in a certain historical period and are preserved till now. With the large-scale exploitation of tourism resources in traditional Chinese villages, villages with distinctive local characteristics have been severely damaged. This paper attempts to launch a study from the perspective of image design, construct the tourism image design for traditional villages based on local images, and provide valuable reference for enhancing the competitiveness of traditional villages in tourism.

关 键 词：传统村落 地方意象 旅游 形象设计 

分 类 号：F590.1[经济管理—旅游管理]