探究有民俗特点奢侈品的商业展示——消费观念对商业展示的影响  

EXPLORATION ON THE COMMERCIAL DISPLAYS OF FOLKLORIC LUXURIES——INFLUENCES OF CONSUMPTION CONCEPT ON COMMERCIAL DISPLAYS

作　　者：胡晓雪 

机构地区：[1]鲁迅美术学院视觉传达学院

出　　处：《设计》2018年第5期140-141,共2页Design

摘　　要：奢侈品商业展示是商业展示中最具代表性的,是艺术与商业领域跨界融合的产物,是物质与精神层次的有机结合。本文通过对具有民俗特点的奢侈品和其商业展示空间的探究,找出展示空间与消费观念的联系,进一步去探讨现代商业展示设计的手段,从而设计出更符合大众消费观念及非凡艺术审美的展示空间。与此同时,相信未来人们的消费观念会成为商业展示空间设计的风向标,引领着现代商业展示的蓬勃发展。Luxury commercial display is the most representative one of the commercial displays, and the cross-border integration product of art and commerce, as well as the organic combination of material and spiritual level. So there is great relationship between the form of display and the consumption concept of people. Through exploring the folkloric luxuries and its commercial display space and finding out the relation between display space and consumption concept, this paper further explores the means of modern commercial display design, so as to design the display space which is more suitable to consumer attitudes with aesthetic art appreciation. At the same time, people＇s future consumption concept is believed to become the vane of commercial exhibition space design to lead the vigorous development of modern commercial display.

关 键 词：民俗特色 奢侈品 消费观念 商业展示 

分 类 号：G265[历史地理—考古学及博物馆学]