需求与成本同时扰动下的信息产品供应链定价决策  

Pricing decision for information product supply chain under demand and cost disruption

作　　者：于艳娜 姚锋敏[1] 滕春贤[1] 

机构地区：[1]哈尔滨理工大学系统工程研究所,黑龙江哈尔滨150080

出　　处：《计算机集成制造系统》2018年第2期516-523,共8页Computer Integrated Manufacturing Systems

基　　金：国家自然科学基金资助项目(71301036;71171069)~~

摘　　要：为减少需求和成本同时扰动对信息产品供应链的影响,研究了扰动发生时,由单一制造商和单一零售商组成的信息产品供应链的定价问题。构建了不同结构双渠道信息产品供应链决策模型,分析了扰动发生对信息产品供应链需求、定价和利润的影响。研究发现,成本扰动发生时,集中式和分散式信息产品供应链的制造商利润均会降低,且成本扰动对分散式下零售商的利润影响较小;而销售高质量信息产品能够降低扰动对信息产品供应链的影响。To reduce the influence of demand and cost disruption on information product supply chain, the pricing question was researched in an information product supply chain consisted of one manufacturer and one retailer. The decision models of dual channel information supply chain were developed with different structures, and the influence of disruption on demand, price and profit were analyzed. The research showed that the profit of manufacturer de creased both in centralized and decentralized dual-channel information product supply chain with cost disruption, and such negative effect was smaller for retailer in decentralized system with cost disruption. The effect of disruption on information product supply chain would be decreased when sold information products with high quality.

关 键 词：信息产品 供应链 扰动 定价决策 双渠道 

分 类 号：F224[经济管理—国民经济] C931.1[经济管理—管理学]