地方重大节事游后感知及重游意愿研究——以青岛国际啤酒节为例  

A Study on the Post-trip Perception and Revisit Intention of Local Major Events Based on City Memory——Taking Qingdao International Beer Festival as an Example

作　　者：闫阿慧 赵玉宗 张方云 

机构地区：[1]青岛大学旅游与地理科学学院,山东青岛266071

出　　处：《青岛职业技术学院学报》2018年第1期79-86,共8页Journal of Qingdao Technical College

摘　　要：城市记忆是城市特色形成的重要源泉。节事活动作为一种特殊的重大事件,是城市记忆的重要组成部分。以青岛国际啤酒节为研究对象,通过问卷调查和深度访谈,运用数理统计和最优尺度回归分析方法,归纳地方重大节事游后感知特征,并进一步分析影响节事重游意愿的因素,为提高游后感知水平和重游率,延续城市记忆,提供参考性意见。City memory is an important source of the formation of city characteristics. As a special and important event, the festival is an important part of the memory of the city. In this paper, the Qingdao International Beer Festival is selected as the research object. Through the questionnaire and the depth interview, the mathematical statistics and the optimal scale regression analysis method are used to summarize the post-trip perception characteristics and further analyze the factors influencing revisit intention in order to provide references for improving the perception after the trip and the revisit rate and extending the city memory.

关 键 词：城市记忆 地方重大节事 游后感知 重游意愿 

分 类 号：F590[经济管理—旅游管理]