体育公共外交与国家形象塑造  

Sports Public Diplomacy and Shaping of National Image

作　　者：白亮 宋宗佩 邓星华[3] 刘婷 BAI Liang1, SONG Zong-pei2 ,DENG Xing-hua3, LIU Ting4(1.E-Institute of Ethics in Sports, Physical Education and Health, Shanghai University of Sport, Shanghai 200438, China; 2.Physical Education Department, Huizhou University, Huizhou 516007, China; 3.School of Physical Education, South China Normal University, Guangzhou 510006, China; 4.Guangdong Vocational Institute of Sport, Guangzhou 510663, China)

机构地区：[1]上海体育学院体育与健康伦理E-研究院,上海200438 [2]惠州学院体育学院,广东惠州516007 [3]华南师范大学体育科学学院,广州510001 [4]广东体育职业技术学院,广州510663

出　　处：《体育文化导刊》2018年第3期18-22,38,共6页Sports Culture Guide

基　　金：广东省哲学社会科学"十二五"规划项目(GD15CTY03);广东省哲学社会科学"十三五"规划项目(GD17YTY01)

摘　　要：体育公共外交淡化意识形态的障碍,强化着国家身份认同。赛事外交、明星外交和体育援助显著提升了国家形象,营造了有利的国际舆论环境。后奥运时代,中国大国外交战略的积极实施,体育公共外交国家战略的初步形成以及国家主席足球外交的持续升温,为体育公共外交提升国家形象带来了新的发展机遇。今后,体育公共外交应加强顶层设计使体育公共外交国策化,实施多轨体育公共外交实现主体多元化,整合体育公共外交形成协调发展机制化,以迎来体育公共外交提升国家形象的新发展。Sports public diplomacy weakened the barrier of ideology and strengthened the national identity. Competition diplomacy, star diplomacy and sports aid promoted national image remarkably and created the favorable international opinion environment. In post-Olympic era, positive implementation of great power diplomatic strategy, the initial formation of national strategy of sports public diplomatic, the on-going warming of football diplomacy of president brought about new development opportunities to promote national image of China by sports public diplomacy. In order to improve the new development of national image by sports public diplomacy, it is necessary to make sports public diplomacy to be national policy by enhancing top-level design, realize the multi-organizer by implementing multitask sports public diplomacy and form coordinated development mechanism by integrating sports diplomacy.

关 键 词：体育管理 体育公共外交 国家形象塑造 体育软实力 

分 类 号：G812.78[文化科学—体育学]