面向交互语义的网站界面研究  

Website Interface for Interactive Semantics

作　　者：曹准 谢吾 李永建 CAO Zhun, XIE Wu, LI Yong-jian(Laboratory of Human-Factor and Cognitive Sciences Engineering, School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, Chin)

机构地区：[1]西南交通大学经济管理学院人因认知工程实验室,成都610031

出　　处：《包装工程》2018年第6期89-93,共5页Packaging Engineering

基　　金：国家自然科学基金(70871099)

摘　　要：目的人机交互方式的丰富性和交互量的日益增加,交互词与其上下位通过联想或者搭配关系,形成一个完成的意义有助于减少用户的思考时间,提高交互效率,因此对交互词和交互效率之间的关系进行研究具有现实意义。通过认知学方法研究网页交互词语义对交互效率的影响,试图了解不同交互词与交互效率之间的关系。方法采用理论分析与认知学实验相结合的方法,辅以问卷调查及认知学实验等方式获取数据,通过统计等手段对问卷及反应时等数据进行分析处理后,并结合相关理论进行分析。结论证实了交互词语义距离对网页交互效率具有显著影响,并且上下位短语的语义关系也是影响交互效率的要素之一,未来的界面设计中,可以将交互词的语义距离及上下位短语的语义关系等要素作为设计中需要考虑的变量加以权衡。Along with the richness of man-machine interaction modes and the increasing growth ot interaction vol- ume, interactive terms could form an entire meaning with hypernym and hyponym through association or matching rela- tion. This helps reduce users＇ think time and improve interactive efficiency. As a result, the study on the relation between interactive terms and interactive efficiency has great practical significance. This thesis attempts to understand the relation between different interactive terms and interactive efficiency by observing the influences of website interactive term se- mantics on interactive efficiency with a cognitive method. The thesis acquires research data by combining theoretical analysis with cognitive experiment and supplementing with questionnaire and cognitive experiment and subsequently conducts an analysis on questionnaire and response data based on relevant theories by means of statistical method. The thesis verifies the significant influences of interactive term semantic distance on website interactive efficiency and proves that the semantic relation between hypernym and hyponym phrases is also a factor which affects interactive efficiency. Accordingly, future interfacial design should regard the semantic distance between interactive terms and the semantic re- lation between hypernym and hyponym phrases as variables for deliberate consideration.

关 键 词：人机交互 语义网络 界面优化 语义模型 

分 类 号：J511[艺术—艺术设计]