体育产业背景下我国体育经纪业开展策略  

Strategy for implementing sports brokerage industry under the background of sports industry development

作　　者：支强[1] ZHI Qiang(Dept. of Physical Education, Xinzhou Teachers University, Xinzhou 034000, Shanxi, Chin)

机构地区：[1]忻州师范学院体育系,山西忻州034000

出　　处：《山东体育科技》2018年第1期25-28,共4页Shandong Sports Science & Technology

摘　　要：针对目前我国体育经纪业的现状,从体育经纪人和体育经纪公司的角度深入剖析我国体育经纪业开展策略,即通过体育产业的大好形势打造更加专业的体育经纪人队伍和机构,使体育经纪人能够和我国体育产业发展的态势相匹配;积极与国际接轨,加强体育公司在经纪业务上的规范性;在巨资投入国际体育赛事资源的基础上与地方体育资源紧密衔接。This study according to the present situation of Chinese sports brokerage, from the angle of sports brokers and brokerage firm, made an in-depth analysis on the sports brokerage strategy, and gave the following suggestions： based on the good situation of the sports industry to build more professional team of sports brokers and agencies, makes sports broker development match the trend of sports industry, actively integrate with the inte.rnational community to strengthen the standardization of the sports company in brokerage business, invest heavily international sports resources and connect closely with local sports resources, to promote all-round development of China＇s sports brokerage business.

关 键 词：体育产业 体育经纪业 开展策略 

分 类 号：G80-052[文化科学—运动人体科学]