海峡两岸宗教文化的开发——以武平定光古佛为例  

Development of Religious Culture Across the Straight——A Case Study of Wupin Dinguan Buddha

作　　者：邱英政 CHIU Yingcheng(Institute of Hakka Studies, National United University, Taiwan, China)

机构地区：[1]台湾联合大学客家研究学院

出　　处：《赣南师范大学学报》2018年第2期38-41,共4页Journal of Gannan Normal University

基　　金：国家社科规划课题(12BMZ029)

摘　　要：一个地区要发展文创产业与文化观光,必须要有完整的规划与策略,建构在地文化创产业和产品的特色以及强化品牌运营力度和广度,才能具有竞争优势并能持续发展。武平县若要推动武平客家人的保护神定光古佛的宗教文化观光效应,一定要透过客家当地文化产业与文化观光结合的策略,需要政府、居民、专家、学者、业者等共同参与配合,并能借鉴台湾妈祖宗教文化节庆活动的成功经验,结合武平当地客家特色产业,打造与提高定光古佛文化品牌、知名度,进一步扩大影响力,为定光古佛民俗宗教文化的观光旅游产业发展制定具体方案与营销策略,最终能建构起具有文化亮点与影响力的客家民俗节庆与宗教信仰的文化节庆活动。In order to promote cultural and creative industry and cultural tourism, complete strategy and executing plan are required. We need to construct the broadness and strength for the special features of local products in terms of running a successful tourism brand. Only when competition advantage is built up, sustainable development can be maintained. Dinguan Buddha （or Dipamkara） is the guardian of Hakka people. If Wupin County intents to promote tourism with Dinguan Buddha, Hakka ingredients should be included. Government, residents, scholars and industries should work together and learn from a good example of Taiwan＇s Mazu Religious Festival. By combining a lot of local features of Hakka businesses or tradition, we can fund the fame of Wuping Dinguan Buddha brand. With the deployment of an effective promoting strategy, a cultural activity with local cultural brightness, Hakka folk festival as well as religious feature can be established.

关 键 词：文创产业 文化观光 定光古佛 宗教文化 文化亮点 

分 类 号：B922[哲学宗教—宗教学]