森林公园旅游解说系统评价体系研究  

Tourism Interpretation System of Forest Park : An Analysis of Its Evaluation System

作　　者：黎森 王娜 Li Sen;Wang Na(Tourism Department of Guangxi Eco-Engineering Vocational and Technical College, Liuzhou, Guangxi 545004, Chin)

机构地区：[1]广西生态工程职业技术学院旅游系,柳州545004 [2]中南林业科技大学旅游学院,湖南长沙410004

出　　处：《广西农学报》2017年第6期38-44,共7页Journal of Guangxi Agriculture

基　　金：国家旅游局旅游业青年专家培养计划资助项目:"全民休闲"时代背景下的广西城郊森林公园开发建设研究(项目编号:TYETP201551);广西高校科学技术研究项目:柳州君武森林公园旅游现状评析与发展对策研究(项目编号:KY2015YB432);广西高校科学技术研究项目:广西平天山国家森林公园旅游解说系统研究(项目编号:LX2014601)

摘　　要：【目的】对森林公园旅游解说系统进行科学地评价是其完善和提升的依据。【方法】以实地调研为基础,采用层次分析法构建森林公园旅游解说系统评价体系。从解说员、解说设施的布局及安置、解说设施的外观和解说内容四个方面,选择19个评价指标,通过构造判断矩阵计算各指标权重。选取建设水平不同的森林公园作为实证地,对该评价体系进行应用研究。【结果】结果显示,该评价体系能较为真实地反映森林公园旅游解说系统的现状;结合分析结果,提出森林公园旅游解说系统优化的建议。【建议】旅游解说系统是旅游目的地建设中的重要内容。合理地布局,在空间上形成较为完善的网络体系;提炼特色解说要素和环境教育的相关知识,融入解说内容中;增强解说设施的趣味性和参与性;提升解说质量,引入解说员志愿者制度。[ Objective ] A scientific evaluation of tourism interpretation system in forest park is the basis of its improvement. [ Method ] Based on field research, analytic hierarchy process （AHP） method is employed to construct the evaluation system of tourism interpretation in forest park. From four aspects （tour/st guides, layout ＆ installation of interpretation facilities, appearance of interpretation facilities and interpretation content） , 19 evaluation indexes are chosen to calculate weights of each index by constructing judgement matrixes. Forest parks with different construction levels are chosen as empirical sites to conduct application of this evaluation system. [ Result ] Result shows the evaluation system is able to more accurately reflect the situation of forest park tourism interpretation system; therefore, suggestions of optimizing the system are put forward based on analyzed results. [ Suggestion ] Tourism interpretation system is an important part of constructing tourist destinations. Measures should be taken： to arrange appropriate layout to form better network system in space; to combine knowledge of characterized interpretation and environment education into interpretation content; to strengthen the interest and participation in interpretation facilities; to improve interpretation quality and introduce volunteer-guide system.

关 键 词：旅游解说系统 层次分析法 评价指标体系 森林公园 

分 类 号：F592[经济管理—旅游管理]