浅析大学教材的体验营销  

Total Experience, Warm Marketing: On the Promotion of College Textbooks

作　　者：谭艳 Tan Yan(Peking University Press, Beijing, 10087)

机构地区：[1]北京大学出版社,北京100871

出　　处：《出版科学》2018年第2期89-91,共3页Publishing Journal

摘　　要：在体验经济时代,大学教材的宣传推广不再以"书"为中心,而是以"人"为中心,在注重形式美的基础上,编辑"走进去"(深入地方院校),教师"走出来"(走近出版社),同时注重教材使用前、使用中、使用后的体验,全方位地满足教师和学生的需求。In the era of experience economy, the promotion of college textbooks is people-centered rather than book-centered. On the basis of formal beauty, the editors go into the various local departments, and the teachers come near the presses. At the same time, in order to fully meet the needs of teachers and students, the publishers should pay attention to the experience before, during, and after use of college textbook.

关 键 词：装帧设计 院校代表 会议营销 温情营销 

分 类 号：G235[文化科学]