传播学的学术创新：原点、范式与价值准则--在“反思传播学圆桌论坛”上的发言  

The Academic Innovation of Communication Studies:Starting Point,Paradigm and the Value Criterion——A Speech On the Rethink Communication Studies Forum

作　　者：喻国明 YU Guoming(Executive Dean of Journalism and Communication Schoo)

机构地区：[1]北京师范大学新闻传播学院 [2]中国人民大学新闻与社会发展研究中心

出　　处：《国际新闻界》2018年第2期109-117,共9页Chinese Journal of Journalism & Communication

摘　　要：经过多年的研究积累和新技术的发展,传播学研究走到了呼唤理论创新,范式创新的路口。本文认为,就传播领域的创新发展而言,应当坚持将实践作为学术理论创新的逻辑起点,也是检验学术理论的最高标准。新技术的发展在极大的释放了人类认知和行动自由度的同时,也为传播学研究加予了全新的规则与限制,学习掌握新的科学技术方法对于学科建设而言意义重大。在此基础上,当下的媒介融合也必须要从市场融合、需求融合起步,由需求和消费来重构生产和分发。在未来的传媒实践和学术研究中,需要为"边缘创新"预留出相应的空间和时间,"以人为本"应该成为传媒实践和学术研究中衡量创新发展的价值准绳。ARer years of development of communication studiesand new technologies, communication studies have come to the intersection of theoretical innovation and paradigm innovation. This paper holds that in terms of the innovation and development in the field of communication, we should adhere to practice as the logical starting point of academic theory innovation, and as well as the highest criterion of testing academic theory. The development of new technology has greatly released the degrees of freedom of human beings＇cognition and action, and has also added new tales and restrictions to the communicationstudies. Learning new scientific and technological methods is of great significance for discipline construction. Media convergence practiceshould start from market integration and demand integration, and restructure production and distribution model based on the users＇demand and consumption. In the future, we need to reserve corresponding space for the ＂marginal innovation＂. ＂People-oriented＂ should he the yardstick of measuring innovation and development in media practice and academic research.

关 键 词：传播学研究 媒介融合 媒介业态 价值准则 

分 类 号：G206[文化科学—传播学]