民族文化传播中社交媒体新定位  

New Orientation of Social Media in the Dissemination of Ethnic Culture

作　　者：冯娟[1] 郭小良[1] FENG Juan ,GOU Xiao-liang(School of Arts, Yan＇an University, Yan＇an, Shaanxi 716000, Chin)

机构地区：[1]延安大学文学院,陕西延安716000

出　　处：《贵州民族研究》2018年第2期157-160,共4页Guizhou Ethnic Studies

基　　金：国家社会科学基金一般项目(15BYY044)阶段性成果

摘　　要：民族传统文化的多元性和民族文化社会价值的隐性蕴含使得民族文化的传播需要社会媒介发挥边缘思维,实现社会主义精神文明建设机制下民族传统文化社会正能量的释放。整合社交媒介的内部资源以跨文化视域为基础,在包容民族传统文化的时代性传播的同时实现社交媒介社会功能的多元化,从而辅助民族传统文化的传播,优化民族文化传播中社交媒体的新定位,重塑媒体社会角色,弘扬民族传统文化成为新时期社交媒介的新趋势。The traditional implicit cultural diversity and cultural implication of social value makes the dissemination of culture to social media play edge thinking, realize the release of the national traditional culture of the society is energy mechanism under the construction of socialist spiritual civilization. The integration of internal resources to social media from the cross cultural perspective as the foundation, realize the diversification of social media social function in the era of inclusive national traditional culture spread at the same time, to assist in spreading traditional culture, optimization of social media to spread the national culture in the new location, reshaping the media social role, carrying forward the national traditional culture has become a new trend of the new era of social media.

关 键 词：民族传统文化 传播 社交媒介 新定位 

分 类 号：G210[文化科学—新闻学]