大数据时代我国格斗产业发展研究  

Research on the Development of China's Fighting Sports Industry in Big Data Era

作　　者：高德霞[1] 张雷[2] Gao Dexia ,Zhang Lei(1. Nanjing Institute of Railway Technology, Nanjing Jiangsu 210031)

机构地区：[1]南京铁道职业技术学院,江苏南京210031 [2]蚌埠医学院,安徽蚌埠233000

出　　处：《安徽体育科技》2018年第1期9-14,共6页Journal of Anhui Sports Science

摘　　要：运用文献综述、逻辑分析等研究方法,以大数据的视角对我国目前的格斗产业进行深入研究后得出:1)我国格斗产业的发展存在较强的盲目性和功利性。2)利用大数据存储、分析技术有助于实现我国格斗产业的科学化、可持续化发展。3)利用大数据可以精准定位赛事营销策略;筛选、扩大用户群;优化赛事资源;提升赛事的核心竞争力。Using literature review,logic analysis and other research methods,with a in-depth study on China＇s current fighting sports industry from the perspective of large data,it is concluded that： 1） There is strong blindness and utilitarianism along with its development. 2） The large data storage and analysis technology helps to achieve scientific and sustainable development of it. 3） Using large data,accurate positioning of event marketing strategy,screening and expanding the user base,optimizing the event resources,promoting the core competitiveness of the competition can all be practical.

关 键 词：大数据 格斗产业 体育经济 武术 

分 类 号：G80-05[文化科学—运动人体科学]