台湾地方政府领导人使用社交媒体互动研究——以高雄、台北、新北三市市长Facebook为例  

A Study of the Interaction in Facebook Between Public and Mayors of Kaohsiung,Taipei and New Taipei

作　　者：田弘 林冈[1] 凡志强 TIAN Hong1 , LIN Gang1 , FAN Zhi-qiang2(1. School of International and Public Affairs, Shanghai Jiao Tong University, Shanghai 200030, China; 2. School of Political Science and Public Administration, University of Electronic Science and Technology of China, Chengdu 611731, Chin)

机构地区：[1]上海交通大学国际与公共事务学院,上海200030 [2]电子科技大学政治与公共管理学院,成都611731

出　　处：《上海交通大学学报（哲学社会科学版）》2018年第2期53-64,共12页Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)

基　　金：国家社会科学基金"台湾世代政治态度变动及其对两岸关系综合效应的实证研究"(17BZZ076);上海市教委智库内涵建设阶段性成果

摘　　要：随着网络信息技术的飞速发展,越来越多的政府部门和公共组织开始使用社交媒体与公众进行交流。已有的研究多立足于组织或机构的视角来对社交媒体上的公众互动进行讨论,缺乏对组织或机构的领导者是如何运用社交媒体与公众在线互动的深入探讨。透过奥巴马、特朗普等成功运用社交媒体与选民互动的案例,可以发现在网络时代,领导者如何使用社交媒体与公众开展成功的互动是一个重要的话题。鉴于此,本研究借助大数据技术,以中国台湾地区三位市长发布的Facebook帖文作为研究对象,探讨何种特征的信息内容可以获得更好的互动效果。With the rapid development of network technology, more and more government departments and public organizations have utilized social media to communicate with the public. Previous research has focused on organizational and institutional perspectives in observing their interactions with the public on social media, lacking a depth discussion of how political leaders use social media to interact with the public online directly. From Obama, Trump and other successful users of social media in their interactions with the voters, it can be found that in the Internet era, leaders＇ interaction with the public in social media is an important research topic. This paper, using the big data technology, analyzes the contents of the Facebook of three mayors in three big cities in Taiwan to explore what kind of information, and when and how to post it, can get a better interactive effect.

关 键 词：台湾地区 网络互动 社交媒体 FACEBOOK 

分 类 号：D675.8[政治法律—政治学] G206[政治法律—中外政治制度]