商业发射服务定价策略系统动力学仿真  

System Dynamics Simulation on Pricing Strategy of Commercial Launching Service

作　　者：林松[1,2] 周金华[1] 朱建军 饶成龙[2] 于亮 LIN Song1,2, ZHOU Jmhua 1, ZHU , Jtanjun 1, RAO Chenglong2 YU Liang2(1. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 21 ! 106, China; 2. China Academy of Launch Vehicle Technology, Beijing 100076, Chin)

机构地区：[1]南京航空航天大学经济与管理学院,江苏南京211106 [2]中国运载火箭技术研究院,北京100076

出　　处：《系统仿真技术》2018年第1期1-8,73,共9页System Simulation Technology

基　　金：国家社会科学基金(14AZD049);江苏省研究生科研创新计划(KYCH17-0223)

摘　　要：针对中国长征火箭有限公司提出的"太空顺风车"商业发射服务模式,在我国运载火箭商业发射服务成本加成定价系统动力学模型基础上,提出了"太空顺风车"两部制线性定价策略并建立了模型。仿真结果表明:应缩短发射期限以降低系统不稳定性;当协调成本较高时,单位搭载价格不低于单位载荷价格的一半才能保证"太空顺风车"服务模式获利;"太空顺风车"服务模式获利的充分条件是单位搭载协调成本小于单位搭载价格且发射主任务的剩余运载能力相对较大;单位搭载协调成本越低,搭载机会成本越小。In this paper,we propose a two-part linear pricing model in viewof the＂Space Shared Launch＂pattern which is put forward by China Rocket Company Limited on the basis of a cost-plus pricing system dynamics model.The simulation results showthat the term of launching should be shortened to decrease the instability of the system; if the coordination cost is higher,the unit shared price should not be less than the half of unit load price to guarantee the profit of the＂Space Shared Launch＂pattern; the sufficient profit condition of the ＂Space Shared Launch＂pattern is that the unit shared coordination costs are less than the unit shared prices and the remaining carrying capabilities of main task are relatively large; the lower the unit shared coordination costs,the lower the shared opportunity cost is.

关 键 词：定价策略 运载火箭 太空顺风车 系统动力学 

分 类 号：C934[经济管理—管理学]