旅游博客中的“景观”与“观景”  

“Spectacle” and “Gaze” in Travel Blogs

作　　者：杨珺婷 蔡君[1] YANG Jun-ting;CAI Jun(Landscape Architecture School, Beijing Forestry University, 100083, P. R. China)

机构地区：[1]北京林业大学园林学院

出　　处：《北京林业大学学报（社会科学版）》2018年第1期53-58,共6页Journal of Beijing Forestry University ：Social Sciences

基　　金：中央高校基本科研业务费专项"国家公园生态旅游适应性规划与管理项目"(2015ZCQ-YL-04)

摘　　要：借助景观社会理论与凝视理论,从旅游的角度深入分析了旅游博客中的"景观"与"观景"现象,即博主使用优美夸张的语言和多样化表现形式进行博文写作和展示,读者观看博文并受其影响的过程。随机选取了20篇旅游博文和其中5篇博文的全部评论,通过内容分析法分析旅游博客中的信息共享现象及其特征,研究博主与读者信息交流的动力学过程,并给出了相应的传播模型。最后利用研究结果对旅游目的地管理者提出了相关建议。By means of spectacle social theory and gaze theory, the ＂spectacle ＂ and ＂gaze ＂phenomenon in travel blogs is deeply analyzed from the perspective of tourism,which is the process of bloggers use graceful and hyperbole linguistic expressions and diversified forms of blog writing and presentation,while visitors read blogs and are influenced by it. In this paper 20 travel blogs and all comments of 5 of them were selected,and the information sharing phenomenon and characteristics of travel blogs were analyzed through the research method of content analysis. The dynamic process of information exchange between travel bloggers and visitors was studied, and subsequently the corresponding propagation model was given. Finally,the results of this paper are utilized to propose some relevant suggestions to the managers in tourist destinations.

关 键 词：旅游博客 景观社会 观景 

分 类 号：F590[经济管理—旅游管理]