互联网经济下中国出口企业外贸转内销策略调整  

Adjustment of Foreign Trade Transfer Strategy in China’s Export Enterprises Under the Internet Economy

作　　者：陈琛 张梦洁 CHEN Chen,ZHANG Meng-jie(Zhejiang Wanli University ,315100 ,Ningbo ,Zhejiang , China)

机构地区：[1]浙江万里学院

出　　处：《特区经济》2018年第3期155-156,共2页Special Zone Economy

摘　　要：出口企业的外贸转内销是我国实现内外贸有效对接的关键性问题,亦是影响市场经济体制中资源优化配置的重点因素。我国出口企业的外贸转内销存在诸多障碍,包含内外贸流程差异、自主品牌缺失、内销渠道不足等,而互联网经济的崛起则为出口企业的外贸转内销提供了新的机遇与可能。笔者从互联网经济视角出发,重点探讨了我国出口企业外贸转内销的主要调整性策略,以期推动出口企业的转型升级与内外贸易一体化发展。Foreign trade to domestic sales of export enterprises is a key issue for China to achieve effec-tive docking of internal and external trade, as well as a key factor affecting the optimal allocation of re-sources in the market economy system. There are many obstacles to China＇s export trade to domestic sales, in-cluding the differences between domestic and foreign trade processes, the lack of independent brands, and the lack of domestic sales channels. The rise of the Internet economy provides new opportunities and possibili-ties for export businesses to transform their domestic businesses to foreign trade. From the perspective of Internet economy, the author mainly discusses the major adjustment strategies of China＇s export enterprises＇ foreign trade to domestic sales, in order to promote the transformation and upgrading of export enterprises and the integration development of domestic and foreign trade.

关 键 词：互联网经济 出口企业 对外贸易 内销 

分 类 号：F746.12[经济管理—国际贸易]