我国农产品电子商务模式研究  

Research on E-commerce Model of Chinese Agricultural Products

作　　者：高芳杰 李强 翟亮 GAO Fangjie;LI Qiang;ZHA(Comprehensive Laboratory of Electronic Business,Lanzhou University of Finnance and Economics, Lanzhou Gansu , 730020 , Chin)

机构地区：[1]兰州财经大学电子商务综合实验室,甘肃兰州730020

出　　处：《西安石油大学学报（社会科学版）》2018年第2期21-25,共5页Journal of Xi’an Shiyou University:Social Science Edition

基　　金：甘肃省省级自然科学基金(17JR5RA177)

摘　　要：针对我国不同类型农产品的特点及其销售的局限性,分析了不同电子商务模式的优劣势,认为不同类型的农产品应采用不同的电子商务模式进行营销,从而进一步促进我国农产品的协调发展,以满足我国人民多层次的消费需求。Based on the characteristics of different agricultural products and limitation of agricultural product sales, the paper analyzed the advantages and disadvantages of different E - commerce models. So it is considered that different types of agricultural products should adopt different E - commerce models in marketing, in order to promote the coordinated development of agricultural products in China further, and satisfy multilevel consumption demands of Chinese people.

关 键 词：农产品 电子商务 信息联盟 园艺产品 

分 类 号：F304.3[经济管理—产业经济]