高校阅读推广六策——厦门大学图书馆阅读推广实证研究  

Six Measures for University Reading Promotion——Empirical Study of Reading Promotion in Xiamen University Library

作　　者：吴明杰 林振锋[1] 李金庆[1] Wu Mingjie;Lin Zhenfeng;Li Jinqing

机构地区：[1]厦门大学图书馆,福建厦门361005

出　　处：《山东图书馆学刊》2018年第2期111-113,120,共4页The Library Journal of Shandong

摘　　要：本文结合厦门大学图书馆阅读推广活动案例,笔者提出几点阅读推广策略:因势利导,驾轻就熟;需求引导,魅力增值;主题明确,系列组织;借助技术,创新发展;合作共建,群策群力;总结评估,奖励优秀。通过活动案例反思,进一步总结了四条实践经验:建立并完善有效的评价机制;扩大数字资源阅读推广;与常规工作相结合;力求内容和形式上的突破。Based on the case study of reading promotion in Xiamen University Library, the paper puts forward several strategies of reading promotion taking the advantages of the existing environment, attracting readersT attention by following the popular reading trends, establishing clear and organized themes to organize systematically, developing innovation by using technologies, collaborating and encouraging teamwork and making an evaluation and immediate feedback to award the excellent. By reflecting on the case study, the paper gives four practical suggestions ： improving the existed reader feedback evaluation system, expanding the current digital format content resources, applying the reading promotion strategies into daily tasks and making innovations in contents and forms in the future planning of reading promotion activities.

关 键 词：阅读推广 图书馆 策略 创新 

分 类 号：G258.6[文化科学—图书馆学]