色彩的隐喻性特征在手机UI设计中的运用  

Application of Metaphorical Characteristics of Color in Mobile Phone UI Design

作　　者：刘翔宇 王坤 王强[1] LIU Xiang-yu;WANG Kun;WANG Qiang(Jiangnan University, Wuxi 214122, China)

机构地区：[1]江南大学,无锡214122

出　　处：《包装工程》2018年第8期200-205,共6页Packaging Engineering

基　　金：江苏省社科基金重点项目"中国设计思想及理论创新研究"(Z201411000315);江南大学产品创意与文化研究中心;中央高校基本科研业务费专项资金(2017JDZD02)

摘　　要：目的研究手机UI设计中色彩的隐喻性特征及其运用方式。方法以语言认知学、设计学及色彩学等相关理论为研究基础,剖析i Phone7手机中的相关界面及应用场景。在眼动仪实验测试的基础上,分析色彩在手机UI设计中的信息性隐喻、功能性隐喻、情感性隐喻以及审美性隐喻等4种特征。结论合理运用色彩的隐喻性特征进行手机UI设计,可以有效帮助用户减轻认知负担,简化操作流程,构建良好易用的交互环境。It aims to study the metaphorical characteristics of color and its applications in mobile phone UI design. Based on linguistics cognitive metaphor study, the chromatics theoretical system and relevance theory is applied as foundations to analyze relevant interfaces and application contexts in i Phone 7. Besides, on the basis of the test result of eye tracker experiment, the four features of color, such as information metaphor, functional metaphor, emotional metaphor and aesthetic metaphor in the design of mobile phone UI are analyzed. The correct use of the metaphorical characteristics of color can make mobile UI design, effectively help users to lighten cognitive burden, simplify operational process and build a good and usable interactive design environment.

关 键 词：色彩 隐喻性 手机UI设计 I Phone7手机 

分 类 号：TB472[一般工业技术—工业设计]