新媒介环境下的高校图书馆宣传推广工作——基于7W模式的解读  

The Study of University Library Publicity and Promotionwork in the New Media Environment--Based on the "7 W" Model

作　　者：唐增增[1] TANG Zeng-zeng(Huazhong Agricultural University Library, Wuhan 43007)

机构地区：[1]华中农业大学图书馆,武汉430070

出　　处：《高校图书情报论坛》2018年第1期35-40,共6页ACADEMIC LIBRARY AND INFORMATION TRIBUNE

摘　　要：新媒介点亮了高校图书馆的宣传推广工作，同时也陷高校图书馆于潮流和压力的漩涡。基于理查德·布雷多克的7W模式，分析高校图书馆宣传推广过程的环节要素，观察新媒介对高校图书馆宣传推广工作的冲击。虽未详尽讨论具体的业务问题，但是提供了一个新的视角，深刻审视高校图书馆宣传推广的现状，为从容应对新媒介提供一种新的思考途径。New media lit the publicity and promotion of the university library,but also catch the li-brary into pressure.Based on the Richard Braddock＇s "7W" model,we analyzes the link elements and examines the change of the publicity and promotion of the university library.We do not discusses specific business problems detailedly,but provides a new perspective to deeply look at the present situation,and a new way to think under the new media environment.

关 键 词：高校图书馆 宣传推广 “7W”模式 新媒介 

分 类 号：G252.1[文化科学—图书馆学]