山西省“互联网+农产品”营销模式研究  

Study on the Marketing Model of “Internet + Agriculture Products” in Shanxi

作　　者：李爱萍[1] LI Ai - ping(Business College of Shanxi University, Taiyuan 030031, China)

机构地区：[1]山西大学商务学院,山西太原030031

出　　处：《经济问题》2018年第4期70-76,共7页On Economic Problems

基　　金：山西省科技厅软科学项目"‘互联网+’与山西农产品营销模式创新融合的措施研究"(2016041010-3)的阶段性成果

摘　　要："互联网+农产品"营销模式是指本土化农产品依托互联网开放性、共享性、去中心化的本质特征,利用大数据、移动互联网、物联网等电子信息技术精准、高效地完成营销的典型方式和手段。山西省"互联网+农产品"营销整体上处于由产业链整合阶段向"互联网+"驱动阶段转化的过渡期,产生了政府主导型、特色产品驱动型、自主选择型三种典型模式;提出了挖掘培养农产品电商营销人才、制定《山西省网销农产品标准2020》、加强对农产品品牌的保养和维护、构建新型农产品网销信用体系、创新发展多样化的网销农产品商业模式的对策建议。The marketing model of ＂Internet ＋ agricultural products＂ refers to the local agricultural products re- lying on Internet openness, sharing, decentralized nature, use of big data, mobile Internet, electronic information technology such as the Internet of things accurately and efficiently typical ways and means to do the marketing;＂ In- ternet ＋ agriculture＂ in Shanxi Province marketing as a whole by the industrial chain integration stage to ＂Internet ＋ ＂ to drive the transformation of phase transition, the government leading, characteristic product driven, independ- ent wide choices three typical models. The paper put forward the mining developing agricultural electricity marketing talents, making the nets pin in shanxi agricuhural standard 2020, strengthen the maintenance and maintenance of agricultural products brand, construct new agricultural nets pin credit system, a variety of network marketing of agri- cultural products business model innovation development of countermeasures and suggestions.

关 键 词：互联网 农产品 营销模式 

分 类 号：F304.3[经济管理—产业经济]