大学生旅游消费行为实证研究  

Research on College Students' Tourism Consumption Behavior

作　　者：穆红梅[1] 郑开焰 MU Hong - mei;ZHENG Kai -yan(School of Finance, Fujian Jiangxia University , Fuzhou 350108, China)

机构地区：[1]福建江夏学院金融学院,福建福州350108

出　　处：《经济问题》2018年第4期123-128,共6页On Economic Problems

摘　　要：大学生作为当今市场中一个庞大的消费群体,正成为新的经济亮点,且蕴含着不可忽视的消费能力。以福建江夏学院在校大学生为调研样本,通过问卷调查方式对大学生旅游消费情况进行调查,结合五因素(性别、年级、月均生活费、家庭结构和家庭所在地)和因子分析来研究大学生旅游消费情况,结果表明大学生对旅游持肯定态度,来自城市和农村的大学生旅游消费感知并不存在显著差异,女大学生的旅游消费感知总体得分高于男大学生,家庭结构不是影响大学生旅游消费感知的重要因素,并在此基础上,有针对性地对大学生旅游市场的发展提出相关建议和意见。As a huge consumer group in today＇s market, college students are becoming highlights of new eco- nomic and contain nonnegligible consuming power. The college students from Fujian Jiangxia University are selected as the survey samples. The questionnaire survey of college students＇ tourism consumption was conducted. The five factors （gender, grade, monthly living expenses, family structure and home location） and factor analysis are adopt- ed to analyze tourism consumption perception. It shows that college students hold a positive attitude towards tourism. There is no significant difference in the tourism consumption perception between college students from ur- ban and rural areas. Female college students have higher total scores of tourism consumption than male college students, and family structure is not an important factor influencing college students＇ travel consumption. On this basis, suggestions on the development of the tourist market for college students are made.

关 键 词：旅游动机 消费感知 差异显著性检验 多元化旅游产品 

分 类 号：F590.8[经济管理—旅游管理]