“昆仑”润滑油防伪维权打假工作的思考  

Reflections on the Anti-counterfeiting Work of “Kunlun” Lubricating Oil

作　　者：刘春涛 兰奕 高洁 眭瑞燕 LIU Chun-tao;LAN Yi;GAO Jie;SUI Rui-yan(PetroChina Lubricant Company, Beijing 100028, China;, PetroChina Dalian Lubricating Oil R＆D Institute, Dalian 116021, China)

机构地区：[1]中国石油润滑油公司,北京100028 [2]中国石油大连润滑油研究开发中心,辽宁大连116021

出　　处：《润滑油》2018年第2期1-3,共3页Lubricating Oil

摘　　要：为了保护产品品牌和市场,避免假冒侵权行为的发生,企业需要选择合适的防伪技术和重视维权打假工作。采用难以仿造和易于消费者识别的防伪技术,组建一支强有力的维权打假队伍,能够有效地保护企业长期积累起来的品牌声誉。"昆仑"作为中国驰名商标,更需要加强对品牌的保护,然而采用的防伪技术不易被识别,维权打假工作没有得到重视,这导致了品牌声誉受损和市场被假冒产品挤占。消费者对产品质量的反馈应该引起企业的重视,只有尽快采用难以仿造和易于识别的防伪技术和组建一支强有力的维权打假队伍,才能更快的实现将"昆仑"品牌打造成为中国石油润滑油公司"金字招牌"的战略目标。In order to protect the product brand and the market and avoid the occurrence of counterfeit and infringing activities,enterprises need to select the appropriate anti-counterfeiting technology and attach importance to rights protection work.To effectively protect the brand reputation accumulated by the enterprise,it is necessary to use anti-counterfeiting technology that is difficult to imitate and easy to identify by consumers,and it is equally important to form a strong activist team.As a well-known trademark in China,"Kunlun"needs to strengthen its brand protection.However,the anti-counterfeiting technology applied is not easily identified,rights protection and anti-counterfeiting work has not been taken seriously.Counterfeit products are damaging our brand reputation and squeezing our market.Consumer feedback on product quality should arouse the attention of enterprises.Only by adopting anti-counterfeiting technology that is difficult to imitate and easily identifiable as soon as possible and setting up a strong anti-counterfeit team of activists can Petro China Lubricant Company realize its strategic goal of making "Kunlun"brand the "gold signs".

关 键 词：“昆仑” 防伪 维权 

分 类 号：TE626.3[石油与天然气工程—油气加工工程]