“农超对接”电商化契合与机制创新探讨  

E-commerce integration of “farming-supermarket docking” and mechanism innovation

作　　者：陈婧[1] CHEN Jing(School of Economic and Management, Jinhua Polytechnic,Jinhua 321000,China)

机构地区：[1]金华职业技术学院经济管理学院,浙江金华321000

出　　处：《南昌工程学院学报》2018年第2期95-99,共5页Journal of Nanchang Institute of Technology

基　　金：浙江省哲学社会科学规划课题(18NDJC084YB)

摘　　要："农超对接"作为农户向超市直供农产品的新型流通方式,已成为当前国内外较流行的农产品生产销售新业态,但目前其仍然存在诸多问题,导致农户、合作社和超市尤其是农户参与的动力衰竭,制约了其后续发展。为此,"农超对接"应借助互联网进行电商化整合转型并建立信息共享、协同发展、品牌共建、风险共担和剩余共享机制。“Farming-supermarket docking” ,a new circulation mode of direct supply of agricultural products,has be-come a comparatively popular mode of direct sale of agricultural products. There exist, however, some problems, whose consequence is that the farmers, co-ops and supermarket may lose the participation motif, which will constrain their further development. Therefore farming-supermarket docking^ should apply Internet to integrate e-commerce and establish the mechanism of information sharing, cooperative development, brand co-construction, risk sharing and benefit sharing.

关 键 词：“农超对接” 电子商务 契合 机制 

分 类 号：F326[经济管理—产业经济] F724.6