战略慈善时代美国企业高等教育捐赠的模式选择与运作策略  

The model selection and operation strategy of American corporate donation to higher education in the era of strategic philanthropy

作　　者：林成华 胡炜 LIN Chenghua;HU Wei(School of Public Administration, Zhejiang University;China＇s Science and Education Strategy Institute, Zhejiang University;Development and Liaison Office, Zhejiang University, Hangzhou 310058, China)

机构地区：[1]浙江大学公共管理学院 [2]浙江大学中国科教战略研究院 [3]浙江大学发展联络办公室,浙江杭州310058

出　　处：《高校教育管理》2018年第3期51-57,65,共8页Journal of Higher Education Management

基　　金：全国教育科学规划教育部重点课题(DIA160332)

摘　　要：波特"战略慈善"思想的提出,开启了美国企业高等教育捐赠的新时代。文章从市场和竞争力两个维度分析了战略慈善时代强制性捐赠、回应性捐赠、利他性捐赠和战略性捐赠四种典型企业高等教育捐赠行为模式的动力机制和行为特征,从加大战略投入、设立配比基金、创新捐赠模式和强化绩效评估四个方面总结了美国企业高等教育捐赠的运作策略,并从理念革新、制度供给、管理模式创新、行业组织发展、文化培育等方面讨论了我国企业高等教育捐赠事业发展的对策建议。Michael E.Porter put forward the thought of ＂strategic philanthropy＂,and opened a new era of American corporate donation to higher education.This paper analyzes the dynamic mechanism and behavior characteristics of four typical corporate donation models to higher education including mandatory donation,responsive donation,altruistic donation and strategic donation from two dimensions of the market and competitiveness,and summarizes the operation strategies of American corporate donation to higher education from four aspects including increased strategic investment,establishing the matching fund,innovating the donation pattern and strengthening performance evaluation.Finally,this paper discusses the countermeasures and suggestions for China′s corporate donation to higher education from the aspects of concept innovation,system supply,management innovation,industry orgnization development and culture cultivation.

关 键 词：企业高等教育捐赠 企业社会责任 企业战略慈善 捐赠行为模式 运作策略 

分 类 号：G640[文化科学—高等教育学]