O2O企业交易成功率影响因素的实证分析——以打车软件为例  

Empirical Analysis of Influencing Factors for Transaction Success Rate of O2O Business

作　　者：王嘉薇[1] 刘玉贵[1] 桂扬[2] WANG Jiawei;LIU Yugui;GUI Yang(College of Finance, Anhui University of Finance and Economics, Bengbu Anhui 233030, China;College of Statistics and Applied Mathematics, Anhui University of Finance and Economics,Bengbu Anhui 233030, China)

机构地区：[1]安徽财经大学金融学院,安徽蚌埠233030 [2]安徽财经大学统计与应用数学学院,安徽蚌埠233030

出　　处：《长沙大学学报》2018年第2期62-65,共4页Journal of Changsha University

基　　金：国家自然科学基金(批准号:11601001)资助项目;全国大学生创新创业训练计划项目(批准号:201710378068)

摘　　要：以某打车软件订单记录为研究对象,结合O2O商务模式自身特点,建立logistic模型对O2O企业交易成功率的影响因素进行实证分析,得出了促销因素及订单特征对交易成功率有正向作用,空间因素对有效供给量与需求量存在一定影响的结论.结合我国O2O模式发展现状,从提升服务质量、做好供需匹配、完善法律建设等角度提出相关建议,以期为O2O企业提高交易成功率提供理论指导.Taking the order record of a taxi-hailing software as the research object, combined with the characteristics of O2O business model, the logistic model was established for O2O business transaction success rate. We found that promotion factor and order characteristic had positive effect on transaction success rate and space impact factors would influence supply and demand. In order to offer theoretical guidance to improve the transaction success rate of OTO business, relevant policy suggestions like improving service quality, completing the matching of supply and demand and perfecting the construction of legal were put forward.

关 键 词：O2O模式 打车软件 LOGISTIC模型 

分 类 号：F570.3[经济管理—产业经济]