基于百度指数的旅游目的地网络关注度时空特征与影响因素研究——以厦门市为例  

Study on Characteristics and Influencing Factors of Network Attention Degree of Tourist Destination Based on Baidu Index——A Case of Xiamen City

作　　者：丁鑫[1,2] 汪京强[1,2] 李勇泉[1] DING Xin;WANG Jing- qiang;LI Yong- quan(Huaqiao University College of Tourism;National Tourism Experimental Teaching Demonstration Center, Quanzhou 362021, China)

机构地区：[1]华侨大学旅游学院,福建泉州362021 [2]华侨大学国家级旅游实验教学示范中心,福建泉州362021

出　　处：《资源开发与市场》2018年第5期709-714,共6页Resource Development & Market

基　　金：国家社科基金一般项目(编号:17BGL114);福建省社科规划一般项目(编号:2014B204);福建省教育厅中青年教师教育科研项目(编号:JAS170026)阶段性成果

摘　　要：以厦门市为例,采用季节性集中指数、周内分布偏度指数和地理集中指数等指标研究厦门市旅游网络关注度的时空分布特征。研究发现:(1)厦门市旅游网络关注度年内分布相对集中,集中分布在夏季;周内呈现"工作日高、双休日低"的特点。分析节假日特征发现,网络关注度呈现"山峰"状,在节前持续上升,假期初期达到最高值,节后回落到稳定状态。(2)厦门市旅游网络关注度空间分布相对集中,主要集中分布在东南沿海地区,尤其是福建省及周边省市,同时发现空间分布的集中程度趋于缓和。(3)地区经济发展水平、网络发达程度、社会人口统计特征、两地间经济联系、两地间距离等是影响厦门市旅游网络关注度的重要因素。Based on Baidu Index,this paper took Xiamen City as an example to analyze Xiamen City’s temporal and spatial distribution characteristics of network attention degree by using the seasonal concentration index,weekly distribution skewness index and geographical concentration index. The results showed that：（1）The distribution of network attention degree in Xiamen City was relatively concentrated throughout the year,mainly concentrated in the summer. The weeks showed a characteristics of＂working days high,weekend low＂and analyzed the characteristics of holiday found that network attention degree continued to rise before the holiday,during the holiday to reach the highest value,after the holiday back to a steadystate.（2）The spatial distribution of Xiamen’s network attention degree was relatively concentrated,mainly concentrated in the coastal areas of eastern and southern,especially in Fujian Province and neighboring provinces and cities,and found that the concentration of spatial distribution tended to ease.（3）This paper held that the level of economic development of the tourist destination,degree of network development,social demographic characteristics,the economic tied between the tourists and destination,the distance between the tourists and destination were the main factors that affected the network attention degree of Xiamen City.

关 键 词：百度指数 旅游目的地 网络关注度 时空特征 影响因素 

分 类 号：F590.3[经济管理—旅游管理]