垄断型智能硬件企业的两阶段市场投放策略  

Two-stages marketing strategy of monopoly smart device enterprise

作　　者：罗怡 LUO Yi(School of Management, University of Science and Technology of China, Hef ei 230026, Chin)

机构地区：[1]中国科学技术大学管理学院,安徽合肥230026

出　　处：《中国科学技术大学学报》2018年第2期118-124,共7页JUSTC

基　　金：国家科技支撑计划课题(2015BAH18F00/2015BAH18F01);国家自然科学基金(71371010;71571115)资助

摘　　要：针对垄断型智能硬件企业,通过建立智能硬件产品的两阶段定价决策模型,分析了在两种市场投放策略下,操作系统性能对智能硬件产品的两阶段定价、市场份额及利润的影响,并且比较了两种市场投放策略给企业的市场份额、总利润带来的差异.For a monopoly smart device enterprise,through modeling the two-stages pricing problem of smart devices products under two marketing strategies,the impacts of operating system performance on the optimal prices,market shares and profits of two versions of products were analyzed.At the same time,the difference on enterprise＇total market shares and total profits between two marketing strategies also taken into analysis.

关 键 词：智能硬件 市场投放策略 操作系统 两阶段定价决策 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]