英国传媒产业发展现状、问题及趋势分析  

An Analysis of the Development Status, Problems and Trends of the British Media Industry

作　　者：裴永刚[1] PEI Yong-gang(School of Global Journalism and Communication, Southwest University of Political Science and Law, Chongqing 401120, China)

机构地区：[1]西南政法大学全球新闻与传播学院,重庆401120

出　　处：《编辑之友》2018年第5期101-106,112,共7页Editorial Friend

基　　金：2017年重庆市社科规划项目"数字出版发展的国际趋势与重庆市数字出版基地创新发展研究"(2017YBCB064)

摘　　要：英国在脱欧后经济发展的不确定性增强,波及传媒产业,尤其是电影业。相对于传统媒体,移动互联网快速发展,智能手机超越笔记本成为主要的上网工具,移动广告支出年增长率超过50%;英国脱欧后传媒产业面临欧盟资助锐减、产业链重构和人才流失等问题;对于英国传媒产业的未来发展,数字化成为传媒产业发展最重要的驱动力、媒介规制程度将会加深、智能手机作为最重要的上网工具占比将达到50%、媒介使用的代际和性别差异会更显著、用户总媒介使用时间会继续增长、数字媒体商业模式从广告转变到用户支付、用户数据管理成为新媒体时代的财富储备、人工智能日益受到传媒业界关注。After Brexit,the uncertainty of UK economic development has intensified,which affect the media industry,especially the film industry.Compared with traditional media,mobile Internet develops rapidly.Smart phones surpassed laptops and have become the main tools for Internet.The annual growth rate of mobile advertising expenditure is more than 50%.After Brexit,the UK media industry is facing some problems such as the sharp reduction of EU funding,the reconstruction of industrial chain,the brain drain and so on.For the future development of the British media industry,there are several trends：digitalization will be the most important driving force,the degree of media regulation will be deepened,the proportion of smart phones as the most important tools for Inter net will reach 50%,the intergenerational and gender differences in the media use will be more significant,the total use time of the users will continue to grow,the digital media business model will change from advertising to user payment,user data management will become the wealth mine in the new media era,and AI will be increasingly emphasized by the media industry.

关 键 词：英国传媒产业 发展现状 发展趋势 

分 类 号：G232[文化科学]