基于微信的创业服务平台建设研究  

Research on Entrepreneurs Service Platform Construction Based on WeChat

作　　者：赵戌艳 徐德力[1] 黄舜洁 ZHAO Xu-yan;XU De-li;HUANG Shun-jie(School of Economics ＆ Management, Changzhou Institute of Technology, Changzhou, Jiangsu 213032, China)

机构地区：[1]常州工学院经济与管理学院,江苏常州213032

出　　处：《工业经济论坛》2018年第2期55-61,共7页Industrial Economy Review

基　　金：国家级大学生创新创业训练计划项目:基于微信的校园市场交易服务平台创业实践(项目编号:201711055017);常州工学院校级大学生创新创业训练计划项目:基于微信的校园二手市场交易平台创业实践;基于移动端高校管理系统的共享平台(项目编号:2017175Z)

摘　　要：针对大学校园服务需求市场微信平台建设的可行性分析,结合共享经济理念,充分利用各种资源,解决学生闲置物品进行循环利用的问题,为供需双方提供了一个沟通平台。在调查分析基础上,提出平台建设总体规划,探讨解决平台运行的相关问题,提出保障措施。依据现有的微信平台资源以及其他组合应用,如APP运营,在运营过程中发现系统性问题,最终在A P P和微信平台的组合使用中改进。项目最大的优势在于既满足了学生与商家,又满足了学校和社团组织的管理需求,打造了利益共同体。On the basis of campus service demand market analysis of the construction of the Wechat platform, combining with the Shared economic concept,to make full use of various resources,we provide a communication platform for both the supply and the demand to solve the problems of the students spare items for recycling. On the basis of investigation and analysis, the author puts forward the overall plan of the platform construction, discusses the related problems of the platform operation, and puts forward the safeguard measures. Based on the existing WeChat platform resources and other composite applications, such as APP operation, the systematic problems were found in the operation process.Finally we improved our program in the combination of APP and WeChat platform. The biggest advantage of the project is that it satisfies both the students and the merchants.It is the more important to meet the management needs of the school and the community organizations, and to create a benefit community.

关 键 词：微信平台 创业服务 共享经济 

分 类 号：F49[经济管理—产业经济]