媒体融合背景下高校学术期刊的功能融合  

Convergence of journal's function in colleges and universities under the background of media convergence

作　　者：胡英奎[1] 梁远华[1] HU Yingkui;LIANG Yuanhua(Department of Journals,Chongqing University, Chongqing 400044,P.R.Chin)

机构地区：[1]重庆大学期刊社,重庆400044

出　　处：《高等建筑教育》2018年第2期127-131,共5页Journal of Architectural Education in Institutions of Higher Learning

基　　金：国家社会科学基金项目(15XXW001);教育部人文社会科学研究规划基金项目(14YJAZH100);重庆市社会科学规划项目(2014ZDCB20)

摘　　要：为了实现高校学术期刊的功能融合,促进高校学术期刊的可持续发展,基于高校学术期刊的功能定位,分析了高校学术期刊功能融合在媒体融合背景下面临的挑战和机遇,发现媒体融合既使高校学术期刊的功能融合面临新的挑战,也给高校学术期刊的功能融合带来新的机遇。在媒体融合背景下,高校学术期刊既要进行功能融合,也要进行媒体形式融合,要充分发挥各种媒体形式的传播优势,针对不同类型信息选择恰当的媒体形式,让媒体融合成为高校学术期刊功能融合的助力。In order to realize the convergence of journal＇ s function in colleges and universities, and realize sustainable development of journals in colleges and universities, we analyzed the challenges and chances of convergence of journal＇ s function in colleges and universities based on the journal＇ s function under the background of media convergence. Under the background of media convergence, journals in colleges and universities should realize the convergence of function and realize media convergence, journals in colleges and universities should communicate different information with different media, and promote the convergence of journal ＇ s function with media convergence.

关 键 词：媒体融合 学术期刊 功能融合 期刊功能 

分 类 号：G255.2[文化科学—图书馆学]