新形势下医生集团的市场营销策略研究  

The study of medical groups' marketing strategy under new situations

作　　者：刘红梅[1] 杨纲[1] LJU Hong - mei;YANG Gang(Chongqing Medical University, College of Ideological and Political Education, Chongqing 4000161 China)

机构地区：[1]重庆医科大学思想政治教育学院,重庆400016

出　　处：《卫生软科学》2018年第4期13-16,21,共5页Soft Science of Health

基　　金：重庆市教委基金:公立医院改革背景下医学院校思想政治教育课程研究(15SKS014)

摘　　要：通过对医生集团的市场定位分析和研究,科学定位医生集团在市场所处位置,面对医疗领域竞争加剧、医疗成本增加、患者需求的变化等挑战,市场营销成为医生集团发展的关键。运用4C营销工具,合理定制医生集团的营销策略,对医生集团的可持续发展具有重要的意义。Through analyzing and studying market positioning of medical group＇s marketing. Make scientiilc location of medical group in the mar-ket. Face to the challenges of intensify competition in medical field, increase medical cost and the change patient demand, marketing becomes the key of medical group’s development Reasonable customize medical group＇s marketing strategy through using the 4C marketing tools. AH of these actions have great significance to medical group’s sustainable development.

关 键 词：医生集团 市场定位 营销策略 

分 类 号：R197[医药卫生—卫生事业管理]