冬奥会运动项目图标设计研究  

Research on Icon Design of Sports Events of Winter Olympics

作　　者：邵梓耕 易晓丽 王瑾[1] SHAO Zi-geng;YI Xiao-li;WANG Jin(Visual Communication Department, Beijing Forestry University, Beijing 100083, China)

机构地区：[1]北京林业大学视觉传达系,北京100083

出　　处：《体育文化导刊》2018年第5期147-152,共6页Sports Culture Guide

基　　金：教育部人文社会科学研究项目(16YJA760037)

摘　　要：通过文献资料、对比分析等方法,分析冬奥会运动项目图标设计所体现的文化内涵。主要结论:在历史演变过程中,冬奥会运动项目图标设计构思具有明显的时代性特点;表现形式更加多元化;创作手法求新求变,与独特的民族文化相结合,强化艺术感染力。建议:2022年北京冬奥会运动项目图标设计应在符合时代潮流的前提下,以更加多元化和更富有艺术感染力的表现形式进行设计创作,充分发挥运动项目图标在整个冬奥会视觉形象中的作用。Through the methods of literature review, comparative analysis and so on, this paper analyzes the cultural connotation embodied in the icon design of the Winter Olympics from the aspects of development history and development characteristics. Main conclusions： in the process of historical evolution, the iconic design concept of sports event has obvious characteristics of the times; the forms of expression are more diversifed; the creative methods are innovative and changeable, combined with unique national culture, and strengthen the artistic appeal. Suggestion： icon design of sports events of the 2022 Beijing Olympic Winter Games should be designed and created in a more diversifed and artistically appealing manner under the premise of the trend of the times, and give full play to the visual image of sports events throughout the Olympic Winter Games.

关 键 词：体育文化 冬奥会 2022年北京冬奥会 运动项目图标设计 

分 类 号：G80-05[文化科学—运动人体科学]