摭谈全媒体时代的新闻道德建设  

On Construction of Journalistic Ethics in All-media Era

作　　者：孙海康 Sun Haikang(Linhai News Media Group, Linhai 317000, Zhejiang, China)

机构地区：[1]临海市新闻传媒集团,浙江临海317000

出　　处：《台州学院学报》2018年第1期77-80,共4页Journal of Taizhou University

摘　　要：当今互联网扩张来势汹汹,微信、微博等新兴传播手段日渐普及,公众已进入"人人拥有麦克风,个个都是发言人"的全媒体时代。与此同时,各类虚假新闻、低俗新闻、有偿新闻却充斥各类媒体,自媒体公信力被质疑,传播力受影响,甚至毒化社会风气,成为媒介传播的突出问题。全媒体时代,新闻工作要坚守"真实客观"这一新闻职业底线,把公众利益放在首位,践行工匠精神,完善制度与机制,推进新闻道德建设,净化全媒体生态环境。Nowadays, with the explosive expansion of the Internet and the popularization of thenew communication channels like WeChat, Microblog, QQ and etc., we are entering an all-media erawhen every individual is engaged to express their voices and opinions. However, all kinds of fake, vul.gar and paid news are flooded in various media, the credibility of the media has been questioned, thepower of communication has been affected, and even the social atmosphere has become poisonous.These have become prominent problems in media communication. In the all-media era, journalismshould adhere to career bottom line of“reality and objectivity”, take the public interest first, practicecraftsmanship, improve systems and mechanisms, promote journalistic ethics construction, and purify theentire media ecological environment.

关 键 词：全媒体 互联网 新闻道德 真实客观 职业操守 

分 类 号：G219.2[文化科学—新闻学]